||Aguiar, Andrea Augusta de
||O discurso de Celestina: a construção e a desconstrução da personagem
||The research The Celestina speech aims to establish a dialogue relations between social representation, ideology and linguistic elements that unite the enunciation to the protagonist Celestina. These relationships are materialized within the ball literary, social historical. For this purpose a cut was made in view discursive space in which an effective series of power relations though the Celestinas actions. The speech of this character, persuasive par excellence, emerging from the transition period to the Renaissance. The book La Celestina was written around 1498 in Salamanca, Spain, by Fernando de Rojas, a Jewish convert. This speech is the real protagonist, as it reveals the authors voice, that sometimes unravels and conceals his intentions, interest and backgrounds. Its contest is reset or empty and that values its ironic and paradoxical character, reflecting that episodic memory. We appeal to the discourse analysis to address the elements of the New Rhetoric devised to address the discursive ethos of Celestina and within this analysis, we encounter elements of many fields of study, we have emphasized, among them the part of the research that identifies elements of Valle Inclán Esperpento and textual study of the reformulation of the second Senecas letter to Lucilius about the diversity of reading. To conclude, we recognize that persuasion is the hallmark of Celestinas speech to achieve her personal goals and she is a character who builds and destroys in her speech and through it.